For Health Care Professionals: Preparing Your Practice/Fight Flu Toolkit

As healthcare professionals prepare to have conversations with patients around flu vaccination, CDC has pulled together a suite of digital and print-off materials to help in effectively conveying the threat of flu and why flu vaccination is so important. 

These resources include:

For the General Public/Patients: CDC Digital Media Toolkit

We have updated this webpage and related social media images and messages to reflect the upcoming flu season. 


CDC is currently collecting a variety of Flu Fighter profiles through partners, describing how members of the American public have been affected by flu and why they fight the often devastating disease. We are aiming to post these profiles after the annual flu vaccination season kickoff press conference hosted by NFID on 9/26.

This hashtag campaign is focused on reinforcing the negative impact of flu and positive benefits of flu vaccine. In that vein, we are inviting all of our partners to use the hashtag #WhyIFightFlu and share an answer to the question "why do you fight flu?" as we move forward with flu season.



  • August 28, 2019: To conclude National Immunization Awareness Month (NIAM), CDC is hosting a webinar on 8/28 focused on addressing vaccine hesitancy in the practice. This will not be flu-specific, but will have some overarching strategies on addressing vaccine misinformation. More information and registration here.
  • September 26, 2019: Watch and promote the livestream of the annual flu vaccination season kickoff press conference hosted by the National Foundation for Infectious Diseases (NFID). Link will be shared closer to the kickoff.
  • December 1-7, 2019: Join CDC in promoting flu vaccination before and during National Influenza Vaccination Week (NIVW). NIVW-specific updates, events, and resources will be posted on CDC's NIVW website.
  • TBD: Webinar focused on talking through the many different flu vaccines for the 2019-20 flu season and making a strong flu vaccine recommendation – tentatively set for early October; more details coming soon
  • Throughout flu season: We will be sharing stories of why members of the American public fight flu with the hashtag #WhyIFightFlu